THE SOCIAL-FIRST REALITY
REVOLUTION HAS BEGUN
SUGRco builds the shows, events, and education powering the creator economy across New Zealand and Australia.
One team, three engines.
SUGRco is a social-first entertainment company. We create reality formats made for the feed, run the events where the creator industry gathers, and are building the education network that helps creators turn craft into a career — all built around the way audiences actually watch today.
Production
Social-first reality, made for the platforms people already live on. Home of NZRealReveals, one of New Zealand’s most-watched social reality formats.
Events
The rooms where the creator industry meets: NZCreatorCon, Australasia’s largest creator conference, and the HNRY Creator Christmas Parties across Australia.
Concord Education
Launching soon — a creator education and communication network built to help creators learn, connect, and grow.
Reality Television,
reimagined for a social-first generation.
We make social-first reality — formats designed for TikTok, Instagram, and YouTube first, not repackaged from TV. Our flagship, NZRealReveals, is the world’s first social-first reality series — no scripts, no crews, just real people, real transformations, told in-feed, with brand partners built into the story rather than bolted on at the ad break.
Season 1 · NZRenoTok
Where the creator industry gathers.
From the main-stage conference that sets the agenda to the celebrations that close out the year.
Australasia’s largest
creator conference.
A two-day gathering of creators, brands, agencies, and platforms. It’s grown from 150 to 717 attendees in under four years and holds an 8.2 NPS. And in May 2027, for the first time, NZCreatorCon comes to Australia.
Our creator celebration series — a proper party, not a corporate mixer. Food, drinks, dancing and awards, bringing creators, brands, and platforms together across Australia and New Zealand to close out the year. Proudly presented by HNRY.
Launching late 2026
Where creators learn the craft
and the business.
Concord is a creator education and communication network — built to help creators learn the craft, understand the business, and connect with the people and platforms that move the industry forward.
Built by our team alongside Carsten Grueber, former Head of TikTok New Zealand.
Register your interestThe people building SUGRco.
Brooke Howard-Smith
Full bio coming soon.
Adam Stevenson
Full bio coming soon.
Isla Sangl
Full bio coming soon.
Carsten Grueber
Full bio coming soon.
Interested in being in one of our series,
or becoming a sponsor?
Drop us a line — we’ll get back to you.
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